Viacom18 Bags Indian Cricket Digital and TV Media Rights for Nearly Rs. 6,000 Crore

Viacom18 on Thursday created a near monopoly in Indian cricket broadcasting sphere by bagging both TV and digital rights of the national team's home series for the next five years with a cumulative bid of approximately Rs. 6000 crore, beating Star India and Sony in a three-way battle. The BCCI had invited separate e-bids for both linear (TV) and digita...