Airtel Hikes Basic Tariffs in Seven Regions by Nearly 57 Percent to Increase Average Revenue per User

Airtel on Tuesday said it was raising the price of its entry level plan priced at Rs. 155 in seven regions, as part of the company's efforts to increase its average revenue per user (ARPU). The older plan priced at Rs. 99 has been discontinued in regions including the states of Karnataka, Bihar and Rajasthan, according to the telecom operator.