PVR Cinemas, INOX Respond to Jio’s ‘First-Day-First-Show’ Initiative

Less than a day since Reliance Jio’s “First-Day-First-Show” announcement, India’s cinema chains in PVR Cinemas, and INOX have responded to Jio’s strategy that represents a threat to their business model, stressing the value of theatrical experience to filmmakers, industry, and audiences.